Tool
SEOMonitor AdSync Script
Automatically sync your Google Ads with organic rankings using the SEOMonitor AdSync Script.
This smart automation checks if your site ranks in top organic positions and pauses or resumes ads accordingly - saving budget, reducing cannibalisation, and ensuring your paid strategy complements your SEO performance.
About this Tool
Connect your organic search rankings with your Google Ads with our custom SEOMonitor Adsync Script to dynamically adjust paid search bids based on live organic performance, reducing search traffic cannibalisation and boosting ROI through the power of automation!
We frequently see friction between organic and paid search results caused by Google Ads cannibalising traffic that could otherwise have been secured by top performing organic results, effectively causing businesses to pay twice to secure a single site visit.
And while many other options exist to tackle these challenges, they come at significant cost for agencies and their partners. Instead, we hooked up Google Ads with our existing SEOMonitor subscription with some clever scripting magic to fill the gaps to provide a free alternative.
With this script and an active SEOMonitor subscription, automate your Google Ads to dynamically switch between active and paused based on your organic rankings - if a critical organic keyword drops position 3, trigger your PPC ads to protect visibility & revenue, and once rankings are restored, PPC campaigns automatically pause, conserving budget whilst maintaining search performance.
🔗 Click here to get your own copy of our SEOMonitor AdSync Script
Within the linked Google Sheet you’ll find all the instructions you need to set this up for your own campaigns; or if you want to do a deeper dive on how it all works check out our Head of Paid Media, Chris Ridley’s, detailed playbook to using the tool over on our blog.
