Manchester DM #4: January 2025

Our fourth Manchester DM event from Evoluted in partnership with Cedarwood Digital

After the success of our first three Manchester DM events, come and join us for our fourth event focused on all things digital marketing! Featuring three brilliant digital marketing talks and laid-back vibes!

Whether you're a seasoned pro or just starting out, this is the place to be. Network with industry experts, gain valuable insights, and stay ahead of the curve in the fast-paced world of online marketing.

Like other events, Manchester DM will be free-to-attend, casual and fun, with diverse speaker line-ups and illuminating topics spanning the whole breadth of digital marketing.

Schedule for the evening

17:45 - Arrive, grab some free pizza and a free drink

18:15 - Intro and welcome

18:30 - Listen and learn from our three amazing speakers

19:30 - Get social with our team, speakers and your fellow Manchester DM attendees

Speakers

Abi Bellion-Carey, Head Of Paid Media @ Overdrive Digital

Talk: "B2B more like Boring 2 Boring, bringing life back to your B2B campaigns"

Let's dive into why your B2B marketing isn't quite hitting the spot. We will get into - understanding who you need to get in front of (and why), the importance of humanising your content, repurposing trends (yes even TikTok trends) and finally the rise of 'B2B influencers' and business communities.

Henry Smith, Head Of SEO @ Dark Horse

Talk: "Stop Selling SEO Like It's PPC"

This talk will show the key differentiations between SEO and PPC in terms of measurement and impact, why they are both important for different stages of businesses and how you can scale both. It will entail how we traditionally measure SEO and PPC, and how it should be done to maximise impact.

Paddy Moogan, Founder @ The New Leader

Talk: "The Effective Manager Framework: Four Core Skills that 82% Of Managers Don’t Have"
Most of us become managers because we’ve performed well in our role, whether that is SEO, PPC, Content, Digital PR, or something else. The problem is, being great at these things doesn’t mean that we’ll be great managers - it’s a very different skill set to be an effective manager. Yet most of us (82% in fact) receive zero training before we’re given management roles. In this practical and actionable talk, Paddy will share the four core skills that every manager needs to focus on, along with clear actions that you can take to become better at each of them, making you a more effective manager.

Don't miss out on this opportunity to connect with like-minded individuals and expand your knowledge. See you there!